How Beauty Brands Are Unlocking the Key Charm Trend
From lip balm holders to mini hair kits, the accessory craze is entering the beauty space.
In recent months, bag charms have emerged as the ultimate fashion accessory. Once seen as playful and niche embellishments, these miniature tokens of personality are now on display on the bags of fashion it-girls like Kendall Jenner and Dua Lipa. As this ’90s-inspired craze gains momentum, it’s also moving its way into the beauty space, with brands like Fenty and Benefit Cosmetics following suit.
So, what’s driving the key charm movement? It’s a classic mix of sentimentality, individuality, collectibility and the influence of social media. Benefit Cosmetics’ SVP of Marketing, Liason Vivianna Blanch, explains that makeup charms are the perfect product for a phone charm: “since [they're] so multi-purpose and easy to apply whenever and wherever you need a little color. It’s exactly the kind of product you want in your back pocket (or attached to your phone) for a quick touchup.”
Whether you’re a seasoned collector or just starting to explore this playful trend, there’s a charm for everyone ready to express their unique individuality. Are you ready to join the key charm revolution? We’ve rounded up some of our favorite beauty key charms below — perfect for elevating your bag game and having lip gloss (or even hairspray) ready whenever you need them.
Benefit Beauty Keychain
View this post on Instagram
This limited-edition beauty key charm from Benefit Cosmetics allows you to carry the “Benetint” Lip and Cheek Stain or the “High Beam” Highlighter around your belt, bags or even your keys.
Bubble Charm
View this post on Instagram
Fun meets functionality with these key charms from Bubble Skincare. Cute and dainty, this product will hold your “Tell All” Lip Balm from the skincare brand.
Kaja Jelly Charm
View this post on Instagram
With its handy keychain design, you can easily clip the Jelly Charm to your keys or purse for on-the-go makeup. Infused with hydrating ingredients, it delivers a pop of color in six moisturizing shades.
QiQi “SelfCtrl” Haircare Kit
View this post on Instagram
QiQi wants you to have fresh hair wherever you go. Whether you’re in route to the gym or heading to the airport, this kit ensures your hair stays strong and silky wherever you roam, in key chain form.
SimiHaze Beauty Key Charm
View this post on Instagram
Simi and Haze‘s key charm is the perfect accessory to its “Mini Velvet Blur” Lipstick Balm and it’s glow-in-the-dark! Whether you’re at a midnight rave or in the middle of a work call, having this mattifying lipstick on you at all times is the right move.
Fenty Beauty “Gloss Bomb” Oil Keychain Case
View this post on Instagram
As a trendsetter in fashion and beauty, Rihanna is hopping on the beauty charm bandwagon in style. Copping the Fenty keychain will mean you can keep your favorite “Gloss Bomb” on hand at all times.
For more beauty coverage, check out Oribe’s latest holiday campaign with Kenyan artist Thandiwe Muriu.
