Birkenstock Enters the Beauty Category With 7 Footcare Products
The brand’s new “Care Essentials” line nurtures our bodies (and soles).
Birkenstock, renowned for its orthopedic footwear, is venturing into foot support in a completely different way. The heritage brand is launching its “Care Essentials” footcare line, which coincides with its 250th anniversary. This new range emphasizes the importance of holistic self-care, encouraging everyone to add restoring cracked and dry feet to their nighttime beauty routines.
Deeply rooted in a commitment to foot health, the “Care Essentials” collection represents years of dedicated research, featuring seven wellness products designed to restore balance, rejuvenate and refresh. Formulated in Germany, each product utilizes 100% naturally derived ingredients, ensuring a blend of efficacy and indulgence.
“We believe that true confidence begins with the care of every step we take. By broadening our focus to include foot care, we empower our community to embrace well-being and mindful living. This collection speaks to those who value self-care and want to enhance their daily routines,” said CEO Oliver Reichert in a press statement.
For the inaugural body care product line, you’ll find Relaxing Bath Salts, Exfoliating Foot Scrub, Nourishing Foot Balm, Relief Lotion for Tired Legs and Feet, Comforting Dry Oil, Smoothing Pumice Stone and Tube Squeezer. Each item allows for nourishment for tired feet that may be in need of a spa day.
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Additionally, each product is vegan certified and adheres to Cosmos Natural standards, emphasizing clean and effective formulations. The sustainable packaging is made from 100% recycled aluminum and recyclable glass.
The products in the Birkenstock “Care Essentials” line range in price from $25 USD to $30 USD and are now available on the brand’s website.
While you’re here, check out our coverage of Chanel’s latest campaign with Margot Robbie and Jacob Elordi.
