Fable & Mane

Our Favorite South Asian-Owned Brands to Shop For Diwali
Culture

Our Favorite South Asian-Owned Brands to Shop For Diwali

Including jewelry, candles and of course: chai.

18 of the Coolest AAPI-Owned Beauty Brands That Put the "Hype" in Bae
Beauty

18 of the Coolest AAPI-Owned Beauty Brands That Put the "Hype" in Bae

From haircare down to nails — these are the brands you need in your IG shelfies.

The Best New Makeup and Skincare Products To Try This Summer
Beauty 

The Best New Makeup and Skincare Products To Try This Summer

Your guide to this season’s must-have beauty launches.

Meet Fable & Mane, The Ayurvedic Hair Wellness Brand Inspired by Indian Heritage
Beauty 

Meet Fable & Mane, The Ayurvedic Hair Wellness Brand Inspired by Indian Heritage

Sibling founders Akash and Nikita Mehta talk about their unique approach to beauty.