Sex & Dating

Honey Birdette Responds to Backlash After Featuring Nonbinary Model, Jake Dupree

Standing in solidarity with the LGBTQIA+ community.

Leading luxury lingerie brand Honey Birdette received backlash after featuring nonbinary model, Jake DuPree, on its Instagram. In less than 24 hours, the brand releases a statement of solidarity.

“Red curtain moment!,” Honey Birdette stated as it proudly shared a photoset with DuPree. The absolutely stunning imagery which featured the 3-piece Ruby set should have garnered full support. But disgruntled customers quickly flooded the comments with concerns over what a “real” woman is, displaying purely phobic behavior.

honey birdette jake dupree nonbinary
The comments, growing to be increasingly phobic, brought concern to the Honey Birdette team encouraging them to make a statement in solidarity with DuPree and nonbinary lingerie representation.

View the full statement below.

Honey Birdette fosters an inclusive and diverse environment, and we will continue to use our voice to empower and support the LGBTQ+ community, women, and anyone who wants to feel fabulous in our lingerie. While thoughtful and constructive discussions are important to push culture forward, hate speech and bullying will not be tolerated on our channels. Comments of this negative nature will be deleted. @jakedupree, you are so talented and have our full support!

DuPree commented, “Thank you so much for posting these photos! @MaxBronner and I had so much fun collaborating on this. As a non-binary person, it really means a lot to see this support! 🥰”

Honey Birdette’s global director of product and marketing, Francesca Anderson adds: “Honey Birdette is an inclusive brand, and we support the LGBTQ+ community. Our longtime collaborator Jake Dupree looks absolutely stunning!”