Juicy Couture Is Bringing Back the Slogan Tee
It’s time to embrace your inner Paris Hilton.
Juicy Couture is transporting us back to the 2000s with the launch of its brand-new “The Icons” collection. Embracing the era of the slogan tee, the collection draws on the celebrity socialites of the early 2000s, paying tribute to the iconic slogans that make up pretty much every meme we’re using in our photo dumps these days.
Influenced by pop culture icons like Britney Spears and Paris Hilton, the collection harks back to a time of “Dump Him” tees and “Stop Being Poor” tanks, designed to spread tongue-in-cheek messages, portray vibrant personalities and most importantly: have fun with fashion.
To celebrate, Juicy Couture’s icons collection features a range of baby tees and tanks, each complete with fun slogans like “Juicy Girl Forever,” “Viva La Juicy” and “Juicy Angel.” Elsewhere, the collection recreates popular slogans like “Choose Love,” as “Choose Juicy” and “Dude Where’s My Car?” as “Dude Where’s My Couture?”
Take a look at the new Icons collection above, now available from the Juicy Couture website.
In other news, David Koma tapped Lourdes Leon for its Resort 2025 collection.
