K-pop
Joining the ranks of NewJeans’ Danielle, Bogum Park and BTS’s V.
“Any girl can look at us and see herself in us. I feel like we all wanted to have that growing up.”
Presented by
SHEIN
The global e-tailer joined forces with the leading K-POP Fan and Artist Festival to offer three days of interactive and immersive activations to attendees.
Underscoring the importance of the APAC market for the brand.
After she was announced as brand ambassador last month.
“Opportunities don’t come knocking every day so, when they do, seize them with both hands.” — HyunA
K-pop and fashion continue to collide.
An exclusive conversation celebrating their single release, “Stranger.”
Hypebae chats to A2K’s first official girl group.
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