Get to Know the Five Rising Brands Behind This Celebrity's Biggest Collections
From Entire Studios to Natasha Zinko, here’s who needs to be on your radar.
If there’s one thing the Kar-Jenner clan is great at, it’s finding incredibly talented people to collaborate with. Evidenced by Kim Kardashian’s SKIMS campaigns, known for tapping into current it-girls and rising stars, the legacy continues with Kylie Jenner’s Khy who, in its first year alone, has teamed up with five powerful emerging brands and designers.
With the brand’s unique business model built around collaboration, each collection offers a new and emerging brand or designer the platform to reach a wider, more global audience. Khy’s debut collection was designed in collaboration with Berlin’s Namilia, followed by Entire Studios, a Los Angeles-based brand founded by former YEEZY designers, Dylan Richards Diaz and Sebastian Hunt. Since then, Jenner has teamed up with rising labels like London‘s Natasha Zinko and Parisian label Ioannes.
Each chosen for its distinctive aesthetic and approach to design, the rising roster of brands is becoming a curated list in itself and one that’s definitely worth paying attention to. Ahead, we delve a little deeper into the journeys of each Khy collaborator, and what you need to know about them.
Read on to discover your new favorite brands.
Namilia
Berlin-based label Namilia was founded in 2015 by Nan Li and Emilia Pfohl after the duo completed a fashion masters course in London. Built on the foundation of female empowerment and political freedom, the clubwear brand has built a name for itself in its hometown, regularly showcasing at Berlin Fashion Week. Known for its unapologetic approach to fashion design, the brand’s collections celebrate the female form and all body types, through inclusive silhouettes, playful printed leather styles and slogan accessories.
Entire Studios
Founded by friends and ex-Yeezy team members Sebastian Hunt and Dylan James Richards, Entire Studios just launched its eighth collection. Known for blending grunge-inspired aesthetics with the easygoing nature of Los Angeles, the brand favors minimalist design and cohesive color schemes, with each drop of elevated basics typically sorted by shades.
Natasha Zinko
London-based, Ukrainian-born designer Natasha Zinko graduated in fine jewelry design from Central St Martins, going on to develop her own fully-fledged clothing brand. Known for pushing boundaries within her designs and putting a playful spin on the topics she explores, her resourceful nature ensures the brand prioritizes sustainability within its innovation.
Ioannes
Founded in Paris in 2019, ioannes was created by Johannes Boehl Cronau. Chosen to collaborate with Khy for its first-ever print collaboration, the label has cultivated a reputation based on romance and rebellion through its delicate silhouettes and sculptural designs. Known for creating powerful juxtapositions within its pieces, the brand celebrates femininity with an edge.
ATLEIN
Worn by the likes of Ashley Graham and FKA twigs, Paris-based fashion house ATLEIN blends couture-level craftsmanship with contemporary design. Favoring elegant silhouettes in unusual fabrics, the label is known for its signature draping techniques and high-quality materials, resulting in sculpted dresses, oversized jackets and ruched tops.
