AMC Theaters
Branding / Identity System
Enterntainment
December 2016
Brief

Movie theaters struggle to increase its market attraction due to online media streaming and the development of flexible media consumption.

Solution

With the 100th anniversary of AMC Theaters in 2020, this rebranding implements a huge change to the movie-going experience by installing previewing screens across the hallways and develop AMC into an attraction, rather than just a movie theater. The new AMC will open a portal. The portal that leads to the realms of different movies. A place for people to gather together and explore the wonders that AMC offers.










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© Hyek Im