Avower Magazine

Art Direction / Editorial Design
Publication
April 2018

Brief

Establish a seamless editorial narratives from print to digital media in web and Instagram platforms to design an effective SocialTecture presence. Use the print magazine as the foundation in establishing the magazine’s brand, identity, voice, editorial curation and content, art direction, and typographic visual language.

Solution

Avower Magazine aspires to provide a unique perspective on fashion in the western society by drawing inspirations from eastern subcultures. The magazine brand extensively uses eastern-influenced design aesthetics throughout its printed materials, environment, and digital media. The name of the magazine was inspired by those who confidently claim the truth, respecting the fearless attitudes of individuals in various subcultures.













































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© Hyek Im