Meta Vision

 
Branding / Identity System
Technology
August 2017
Brief
Meta is known for making augmented reality products. They combine real world technology with holographic images. Meta headsets are transparent and the real world can be seen through the screen. Meta’s technology doesn’t confine its users in the screens, but lets them be free and natural.

Meta Vision’s previous identity couldn’t communicate their products’ technical prowess and intuitive user experience effectively compared to its competitors. Their brand image was still stuck as a startup company and there was a need to change Meta Vision as an advanced and reliable B2B company while keeping the humanistic values of the brand.
Solution
The identity system captures the three design guidelines of Meta to emphasize the humanistic values of the company to drive differentiation and meaningful experiences.
In a world overwhelmed with rapidly advancing technology, It was beneficial for Meta Vision to stay true to its values and focus on the people rather than advancement and innovation.















Logo Grid System
The physical qualities of the logo represent a human figure to show that Meta is a humanistic brand. An eye and a compass can also be seen in the logo, capturing the qualities of technology guiding people to an optimistic future. In a world overwhelmed with rapidly advancing technology, I believed that Meta should stay true to its values and focus on the people rather than technology and innovation.




























Stationery








Posters









Website & Mobile









Product









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UX/UI









Packaging & Retail







Trade Show







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Brand Guideline







Digital Brand Guideline








Mark
© Hyek Im