Salomon Sportstyle and Ama Lou Spotlight the Speedcross 3
Captured at a quiet ranch in Malibu where Lou wrote her last album.
British singer-songwriter Ama Lou stars in the latest campaign from Salomon Sportstyle, debuting the all-new Speedcross 3 silhouette. Chosen for her distinctive style, Lou was captured at a quiet ranch in Malibu — a place she fell in love with back in 2020 as a result of its calming, simplistic atmosphere.
“Being up there has saved me so many times. It’s like you are in a different time, my version of the world stops and my mind can rest for a moment,” Lou says in a press release. “If you fully relax into it, you soon recognize the sound of the environment conversing around you. You become part of the conversation, the landscape, part of the ecosystem in all its complexity and vastness. As I said before, it is magical,” she adds.
The artist’s last album was written while visiting the ranch, with her track “Tokyo Cowboy” heavily influenced by its tranquil environment — making the campaign all the more special. Inspired by the natural landscapes, the campaign sees Lou enjoying the breathtaking views and looking after the ranch’s animals.
When asked about the Speedcross silhouette, she adds “Speedcross 3 are comfortable and chic, they are actually functional and go with everything! I’m wearing them on the ranch now, climbing up these hills but I’m about to go back to the city and start my day and feel absolutely no need to change!”
Take a look at the new campaign above and head to Salomon’s website to shop the Speedcross 3.
In other news, Jeremy Allen White and Calvin Klein make a comeback.
