Plenty of Fish Shares 2025 Dating Trends
From “Swamping” to “Re-juvedating,” here are the top trends to look out for.
From Nara Smith to Cardi B, women in pop culture are paving their own paths regardless of public opinion. Ironically, this has led to the public falling deeper in love with them. According to Plenty of Fish, redefining dating is a hot trend among women in the UK and U.S.
As Plenty of Fish shared in its exclusive report, shifting priorities and desires have encouraged women to redefine dating for themselves. This shift is seen through what once were the biggest relationship milestones: moving in with your partner, spending on dates and more.
British comedian, Grace Campbell says: “I know many single women will relate to these must-know dating trends for 2025, because I certainly do. From ‘No-habiting’ because my own space is so important, to a little ‘Fiscal Attraction’ since I’m fed up with dates being intimidated by my ambitions, they reflect our shared experiences as daters while searching for love.”
Keep reading for more on UK women and hot dating trends.
Swamping: ”When you find someone who you can comfortably share your ‘swamp’ with and let go of the pressure to be anything but your true authentic self.”
No-habiting: ”Choosing to wait longer to move in with your partner because you value your personal space.”
Fiscal Attraction: ”When you won’t settle for less and you’re seeking a match who is financially secure and who you find attractive.”
Rejuve-dating: ”This is when you cast away the blues and grow from past experiences so you can fully embrace the future of your dating journey.”
Thrift-matised: ”When you like to go on dates but hit that sweet spot between being cheap and frugal. Hidden gems, loyalty cards – these are all your type on paper.”
Loud-dating: ”Cutting to the chase, being open and to the point with what you want so you don’t waste your time.”
Marmalading: ”When you literally put your other half ‘before anything else’, much like Britain’s most beloved bear’s love for marmalade.”
Digital Ex-pression: ”The stage after a break-up when you are done grieving and turn to social media to share how you are healing to confidently get back out on the dating scene.”
Fine-wining: Proactively finding people to date who are older than you and who’ve aged just like a fine wine.
In the U.S., current dating trends reflect pop culture, Rachel DeAlto, Plenty of Fish’s dating expert stated. “This year’s dating trends showcase how our romantic lives can take cues from pop culture, and it’s always fun to see how in turn, they can help validate shared dating experiences.”
Want to know more? Keep reading for U.S-based dating trends.
Freak Matching: ”Connecting with someone over shared quirks, eccentricities, unique interests, or general “weirdness” – which 39% of singles have experienced. How does that song go? ‘If you keep up with me, I’ll keep on coming back.’ Thanks, Tinashe, for addressing the fact that we’re all just looking for somebody that’s going to match our freak.”
Yap-Trapping: “We’re not here to call out the yappers. We’re referring to when someone only talks about themselves, and doesn’t make the effort to balance the give-and-take in a conversation—completely inun-dating their partners (pun intended!). In fact,almost half (49%) of singles have been on a date or dated someone who never asked them any personal questions.”
Grim Keeping: ”Bonding with someone over your “darker side” or shared dislikes. It’s essentially coming together over the things that rub you the wrong way, to deepen the connection - and 28% have bonded over being grim.”
For more, visit our advice column, Ask a (S)expert.
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