Byredo’s New Holiday Collection and Campaign Are Peak Cozy
Scottish tartans, signature scents and the brand’s classic beauty staples galore.
Byredo is ringing in the 2024 holiday season with a collection that blends Scotland’s rich heritage with the brand’s modern feel. Inspired by and featuring tartan — a traditional pattern that symbolizes unity, identity and connection — the new campaign and launches “celebrate togetherness.”
The beautiful new video campaign created to accompany its new seasonal offerings, stars twin models Elizabeth and Victoria Lejonhjärta, directed by fashion’s favorite photographer Tyler Mitchell.
Included in the festive collection are Byredo’s signature “Alphabeta Tartan” motif in green, red and yellow, alongside scarves, blankets, cushions, stockings and even a hot water bottle. Also, if you’re a fan of the brand’s fragrances, they’re now available in larger sizes. Bestselling perfumes like “Rose of No Man’s Land,” “Bal d’Afrique,” “Gypsy Water,” “Mojave Ghost,” “Blanche” and “Black Saffron” will now be sold in 250ml sizes.
For incense aficionados, the new “Trois Encens” set offers a trio of Byredo’s most iconic scents (Bibliothèque, Tree House and Burning Rose) bringing the feel of winter gatherings to your home. To complete the holiday look, Byredo’s makeup collection is dropping a few new shades as well, including the “Eyeshadow 5 Colours” in “Transcendent,” its mascara in “Magnetic State,” its classic lipstick in “Flamboyant Red,” and the “Bâton de Lumière” highlighter in “Gilded Memoir.”
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The products in the Byredo Holiday Collection retail between $27 USD and $650 USD and are available now on the brand’s website.
For more beauty coverage, check out the new Fur “Control” styling pomade, made for hair all over the body.
