Charli XCX Leads Acne Studios' Newest Campaign
She’s in her (Bowlina) bag.
Charli XCX and Acne Studios are taking their blossoming relationship to the next level as Charli stars in the brand’s newest Spring/Summer 2025 campaign. Lensed by American artist Talia Chetrit, the campaign sees Charli in a range of Acne Studios’ signature products, spotlighting coated, iridescent and painted denim alongside SS25’s it-bags.
Captured with the Multipocket and Bowlina bags, the iconic artist exudes confidence and sex appeal, appearing in a series of candid portraits shot in Los Angeles. Chetrit’s work typically explores themes of intimacy, domesticity and distortion, elements which definitely come into play for Acne Studios’ SS25. The new campaign follows a long list of Charli in Acne moments, including her most recent “Sweat” tour with Troye Sivan.
“I’ve been wearing Acne Studios forever in my personal life and the brand has become a really important part of this album, too. I was wearing Acne Studios whilst I was writing this record and I’ve been wearing Acne Studios on stage throughout my tour. Their clothes are effortless and cool and always make me feel confident. It’s a dream to work with the Acne Studios team,” says Charli in a statement.
Similarly, Acne Studios creative director Jonny Johansson adds “We’re always drawn to personalities and creative energies that are unafraid to explore and challenge the idea of boundaries. What’s fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me. She makes pop music, but she also has something pretty punk about her. Her influence is a bit like a mood shift – ultimately, she makes space for artists to be a bit more daring, and that’s exciting. Her ability to bring a new perspective and push boundaries in an authentic way is something she does very naturally, which is precisely why she feels so aligned with what we do at Acne Studios.”
Take a look at Charli in action for Acne Studios above, and head to the brand’s website to shop the new SS25 collection.
In other news, here’s a closer look at the new Dr. Martens x MM6 Maison Margiela collaboration.
