Willow Smith Is Acne Studios' Newest Muse
An evolution of the duo’s ongoing relationship and commitment to music.
Acne Studios and Willow Smith are evolving their relationship for Fall/Winter 2024, tapping the musician and creative to star in the brand’s newest campaign. Lensed by long-term collaborator Jordan Hemingway, Smith embodies the brand’s futuristic aesthetic, dressed in classic leather and denim silhouettes from the FW24 collection.
Celebrating strength and serenity, Smith is pictured against a metallic-hued set, captured in graphic poses that fuse feminine silhouettes, sculpted curves and an Acne Studios edge. Spotlighting pieces like the Multipocket Tool Bag and Bowlina Bowling Bag, the campaign showcases their new crinkled and studded iterations.
Harking back to the brand’s FW24 showcase, which Smith attended, the artist says “The Acne Studios FW24 show in Paris was such a vibe, from the collection and show creative to the team who made me feel so at home. I am so grateful for the experience – my favorite memory might just be the impromptu jam session in the basement of the bar at the after-party.”
She adds, “This campaign feels so genuine to both Acne Studios and myself, not just the clothing – although the oversized shearling jacket made me feel so good – but who they work with and how they do it. Our collaboration felt so natural from start to finish, I really can’t wait for this campaign to live in the world.”
Check out the new FW24 campaign above and head to the Acne Studios website for a closer look at the FW24 offering.
In other news, Paris Hilton is so hot for Agent Provocateur.
