Little Simz Makes Her Miu Miu Campaign Debut
A few months after walking the FW24 runway at Paris Fashion Week.
Miu Miu‘s new Fall/Winter 2024 campaign features a star-studded line-up of brand ambassadors and friends of the runway, including Ethel Cain, Charlotte Cardin, Cara Delevingne, MINNIE and Caitlin Soetendal — including the brand’s latest runway debut: Little Simz.
Inspired by the lives of the people around it, Miu Miu’s FW24 explores the journey that our wardrobes take, “from childhood through maturity, from the masculine to the feminine, the formal to the informal.” Looking at how clothing affects the people wearing it (and vice versa,) the campaign sees its multidisciplinary cast captured through unique portraits, lensed by Zoë Ghertner.
Inviting its cast to be nothing but themselves, the campaign looks at fashion from a wider lens, interrogating its versatility and functions. Each face in the campaign is captured against a white background and printed carpet, wearing signature pieces from the FW24 collection. Glossy shearling coats are worn with chemisier dresses, cropped trucker jackets and skinny jeans while sporty puffers don buttoned-up tailoring.
Elsewhere, the collection spotlights the latest New Balance x Miu Miu collaboration, alongside soft calf slippers, shiny nappa bags and pointed Mary-Jane pumps.
Take a look at the new campaign above and head to Miu Miu’s website for more on FW24.
In other news, Saint Laurent’s summer mood board includes a quilted chip cone.
