Rihanna, RZA and Riot Star in Savage X Fenty's New Holiday Campaign
Spotlighting the new family onesie collection.
Savage X Fenty is officially getting into the festive spirit as the brand just dropped its 2024 holiday campaign. Starring founder Rihanna alongside her two sons, Rza and Riot, the campaign takes inspiration from family holiday cards and spotlights the brand’s new family onesies collection.
Dressed in the latest offering, the new visuals see Rih and her kids in the Forever Savage Hooded Onesie and matching pajamas. Available in playful, holiday-inspired prints for parents, babies, toddlers and kids, the collection includes a selection of cozy and comfy onesies perfect for lounging around this festive season. Arriving in a navy blue and “Sage Day Green” colorway, the onesies feature a “Holly Daze” print across all of the matching sizes.
Take a look at Rih and the family in the new campaign above and head to Savage X Fenty’s website on November 1 for a closer look at the full Holiday collection.
In other festive news, Ariana Grande stars in the new holiday campaign from Swarovski.